Too Many Choice?

Actions show that we think more choices equates to a better life.  However, too many choices seem to create a less ideal return on investment.  If we focus on a selected group of offerings it creates a powerful pathway to meeting expectations.  An unintentional consequence of too many choices is the more choices the more likely the customer starts blaming themselves if they do not get what they want.  That does not enhance a confluence of purpose.

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