A trip to the doctor’s office with one of our children reminded me of the importance of identifying the client.  The nurse took all the information from me.  When the doctor walked in they interacted only with my daughter.  At the end of the discussion, I consulted.  The doctor had absolute clarity about treating the patient, not the parent.  

Do you know who you serve?  Schools often have this challenge, believing they serve the parents.  The parents might be the benefactors of the students, but schools exist to support and nurture those enrolled in their classes.  Take care of the students first and you build an educational platform.

Do you still know who is your client?

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