If you have had the fortune of visiting Barcelona, Spain you have witnessed the architecture of Antoni Gaudi. His design adorns a collection of residences, churches, and urban infrastructure in many neighborhoods within the city. His most significant benefactor was Eusebi Güell. Güell was the visionary who saw Gaudi’s talent and was willing to invest in his unique approach. Güell commissioned him to design Palau Güell, the family’s personal residence and then move Gaudi onto even larger scale ambitions including Park Güell, a planned community complete with market, gathering places, and a design impregnated with nature’s influence.
My wife remarked to me that she did not know if Gaudi needed Güell more for his career or if Güell an already prominent business man received more from Gaudi. I think they needed each other. Where Güell saw the vision and reward of investing in grand and revolutionary projects, Gaudi focused on the details of inspiring the physical form and design necessary to transform each project into a remarkable structure.
The Gaudi and Güell partnership was prolific for what it accomplished in design and intellect. Even when the vision proved too unconventional for the time, today they have become wildly popular destinations. Güell’s wife moved the family out of Palau Güell within months of its completion and Park Güell never received enough interest to become the anticipated community of homes leaving it touched only by Gaudi’s initial contributions and nature.
Partnerships are essential for success. Going it alone rarely yields the impact of a dedicated team. Having a person who asks “why” is equally important as the individual who thinks about “how”. Who looks towards the horizon and who keeps their focus inwards within your enterprise? Knowing the value of the why/how partnership can ensure powerful results.