I sat next to a woman on my flight this weekend who was returning from an intensive corporate training session for an well-known chain.  When I asked her if she could define the central belief of the company she responded, ‘profit is in the little details.’  That is an actionable sentiment but I was perplexed as to how it could reflect the organization’s core belief.  It might be a ‘how’ in Simon Sinek’s Golden Circle but not the ‘why.’ It was a safe response but not different or inspiring.  After three weeks this was at the top of her mind.  It reminds me of Hugh Macleod’s cartoon about climbing a ladder to nowhere.  The tag line feels like progress but it is unsupported.  As Simon says, ‘people do not buy what you do they buy why you do it.’

Looking to think differently and surround yourself with those who choose an unconventional approach?  Chris Guillebeau’s World Domination Summit is about to open the next round of registration.  This is the most compelling and inspiring conference I attend each year.  It fascinates, expands my way of thinking, and provides a safe platform from which to discuss innovative ideas.  If you are looking to lean your ladder against something, make sure it is worth climbing.