Remarkable Day Two Moments at Pioneer Nation

New American dream- start you own business, be your own boss, wear many hats.
Do you have ‘gumption’- possessing common sense and initiative.
Have a clear goal- numbers are typically not your goal.
Get in sync with your customers- are you able to communicate with them effectively?
Just because you can does not mean you should.
Think big and talk small- you are interacting with other humans. Sometimes elevating the mundane is all that is required.
Edge Effect- areas of overlap provide the greatest concentration of diversity. Where is your overlap?

Consider a blank slate approach when approaching an opportunity- nothing to unlearn.
Content Marketing provides an opportunity to make an offer.
The person who generates business gets to write the rules.
Money is fuel for your journey to manifest your vision.
The only way to scale is with people and a vision.
Current business partners can come from the audience you have cultivated.
It is essential to continue talking to people throughout the evolution of the your journey.

Craft your ideal customer profile including specifics such as demographic information and classified advertisement level detail.
What is the story your customers can tell each other about your enterprise?
Seek points of intersection with ideas that matter.
Where did your customer start? What are their way points? What is their destination?
What is your killer headline? What is the problem you are addressing and the solution to the problem?
Are you providing education or entertainment. They are valued differently.
Hustle- you must leave the building and share your story to generate connections.

We have to do everything for the first time at some point, so act.
What is the biggest risk you need to take?
Not trusting=not believing vs Avoidance=knowing what to do but not committing to the action.
We still buy cookbooks even though they contain recipes to dishes we know how to make. Duplication is not failure or a reason to avoid taking action.
What is your finish line? Do you have clarity about where you are trying to go?
Do not fear success. We are often the greatest force holding ourselves back.
What stories do we tell ourselves which creates our own headwinds?
Define success and then quit things that hold you back.

Manage creative sustainability for yourself and your team.
Where do I need support? Critical question to ask. Fancyhands.com
What is your source of compassionate anger (ideas you love so much they make you angry)?
Optimize your process- willolovesyou.com/pioneers for a comprehensive list of specific software and application resources
Clear the decks by asking for support.
Lean into learning edges. Where can you reset expectations? Where can you let go? Where are you compassionate?

* I missed Brian Clark’s closing keynote to make my flight (flight delay= could have stayed an listened)

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