Have you ever been in a casino? Had thoughts of taking a few chips from a unsuspecting table mate and cashing them in for quick profit (the plot of many Vegas movies it seems)? I suspect most of you don’t act on this impulse. Why? The ‘rules of the house’ are understood. The casino retains the right to refuse service to anyone not meeting its guidelines, apparently this includes winning too frequently so I have heard. Have you ever checked to see where the rules of the house are posted? Are they prominently displayed on the gaming table, wall, backside of the playing cards? I have never seen them. Yet somehow we all know that there is a basic standard that we must meet in order to gamble. In my estimation, casinos do a fantastic job of establishing expectations and a culture without telling. There is no orientation, handbook, consent form to sign. How often do you enter an environment where the front-line employees are actually encouraged to dispense advice on how to beat the ‘house’? Entertainment is encouraged, especially as you place more chips on the table. But how do we know the rules? I may fly on the airlines weekly but I am certain we are not taking-off until somebody announces the rules and safety procedures. I cannot update my computer software without agreeing to a lengthy end user agreement. The local Shakespeare company cannot start a production without reminding me to silence my cellphone, not to record the performance, and clear the aisles.
How do you establish a customer experience that passively sets guidelines while focusing on your mission? Would this be helpful to your organization? Imagine an environment where clients, board members and volunteers can intuitively grasp the rules of the house? How would that change the culture of your enterprise?






