Appreciation

Appreciation

What makes you feel most appreciated?  Does a personal call rate higher than an email?  Will a personalized note at the bottom of a letter rank higher than a piece addressed to ‘friend’?  Are you more touched by a thank you call from a board member than a tax receipt acknowledgement? 

What if you take it to the next level?  Why not think like a concierge?  How can you create an experience that is remarkable?  Are you able to connect two people who share the same purpose?  Can you include one of your fans in a behind-the-scenes event?  Are you able to recognize an individual during a presentation among their peers?  Can you craft a simple memento that sits discretely for the supporter who wishes to remain anonymous but desire something they can gravitate towards?  I once saw a small picture frame with a quote hanging on the backside of a door.  The quote was from the causes most dedicated volunteer and its presence in a non public location was the perfect balance of recognition from those inside the cause without using a spotlight.

The Art of Gratitude

Have you personally received a memorable act of appreciation?  What stood out?  What separated this particular moment from all the others?  What was authentic about the moment?  Was it the person delivering the thank you?  Was there a presentation of a gift or token?  Was there something artistic about the the way the thank you was conveyed?

Thanking donors, volunteers, staff, customers, and community members is many times an assembly-line process.  However, when done with grace and deep conviction it can be the most memorable interaction an individuals has with an enterprise.


The Chronicle of Philanthropy discusses strategies for thanking donors in its current online issue.


How does your organization say thank you?