The ripple effect, your purpose and passion leading to world peace.
What gets placed on the hooks outside your enterprise? What does that say about your cause? What does it say about who is visiting?
Who do we judge each day before we hear what they have say?
When one no longer stays true to their purpose they stop functioning.
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Occasionally an individual is clear about what they believe. It is the core of all their actions and they are authentic. If you follow the NFL even remotely you probably have seen the interest around Tim Tebow, the second year quarterback for the Denver Broncos. His religious faith has been debated as much as his skills as a quarterback. He has even been the focus of a Saturday Night Live feature.
The power of Tim Tebow is that he consistently wears his belief on his sleeve, even when he does not have his uniform. His belief separates individuals into those that share his belief and those who are repelled by it. There are not a lot of people left in the middle. He is controversial simply because he has articulated his purpose. Not everyone is going to join his tribe but those that do feel a powerful connection.
What would it take for your enterprise to develop the same level of intensity with your fans?
If your enterprise is committed to a stated purpose and authentic in its actions, people will want to work with you. They will actually line-up and offer their services. Imagine if there was a waiting list to be a board member or volunteer for your cause. I recently came across David’s webpage in which he outlines why he would be an ideal intern for Khan Academy. He starts by sharing his belief and then outlines his talent.
Who is stepping-up to join your cause? Why?
Very powerful story from Simon Sinek recalling how he lost his purpose, only to find it again in the presence of those who sacrifice everything.
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One of the reasons I am intrigued by the process of assisting enterprises and individuals define their purpose is that it provides a platform for consistent communication. When we are uncertain of what we believe then it is common to communicate whatever feels right at the moment, which tends to be be more confusing to our customers than we realize.
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