Last Call: The Rise and Fall of Prohibition

Managing Change

The drugstore Walgreens grew from around 200 stores to over 500 during Prohibition.  The most significant catalyst for the store’s growth, they were able to fill prescriptions for medical alcohol.  In Daniel Okrent’s book, Last Call: The Rise and Fall of Prohibition, he unveils a series of Prohibition loopholes that have impacted everything from the creation of the woman’s powder room to bar closing times to the very brands that are considered the market leaders today.  Sometimes the market creates opportunities that nobody anticipated.