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If one cannot recommend the best enterprise because they are not a member of the cause then one should disclose that they make recommendations based on affinity. If membership is the criteria for a recommendation then it devalues the sharing of information. When somebody asks for a recommendation, I direct them towards the master. The person or entity who is uniquely positioned to deliver the experience they are seeking. It is not about loyalty, it is about trust and authenticity.
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Membership is not a card you purchase. It is not a discount you receive at a bookstore or gift shop. Enrolling in a cause does not include filling out a form or getting early access to tickets. Membership is not a priority line or badge. It is not about being listed in an annual report or having your name etched on a wall. Membership is about what you can do to enhance a cause. It is an action not a status.
Do not confuse frequent patronage with inclusion in a tribe. If you joined because of features and benefits then the relationship is transactional. If you joined because you recognized an opportunity to have an impact and have something to contribute then enrollment occurs when you join those who are ready to lead.
Just received two mailings from nonprofit organizations seeking new members. All the benefits seemed to be at the expense of existing members. Do you consider the cost of a attracting a new donor compared to retaining an existing donor? Can you build fans if you have a membership program looks like a revolving door?
What-if-concepts 