Sounds like a broken record. Playing the same message repeatedly degenerates the original track to the point it is can no longer trace it roots back to the master. Listeners change their reaction to a piece that becomes ubiquitous. The originality and suspense during a premiere is lost. Consider the following music videos:
250 million views
Over 1 billion views
What messages are you repeating? What is their impact? Is your enterprise better known for its refrain than its actions and impact? What is the paradoy?