What is your enterprise signature move? Now, what does the community associates with your cause? What would a person on the street say when asked about your organization? Why not go ask around? It is not about what you think you are best at but rather what your cause is perceived as being uniquely aligned to deliver.
The biggest challenge for most enterprises lies in the difference between what they think they do exceptionally well and what the community perceives. How can a cause effectively plan, market, budget, program, invest, align when clarity is lacking?
Perhaps asking a simple ‘what do you know about …..’ may be the most important question to ask this year.