People are often pushed to expand their talents and reach a new level of expertise. It is a honorable desire to help another person succeed. But what happens when you are encouraged to move out of your area of expertise? Sitting on the beach this summer I was reminded that each creature has adapted to their environment. The sand crabs I watched never wandered more than a few feet from their holes in the sand. They were extremely effective at dragging proportionally large amounts of sand out of their network of tunnels. It was clear to me that the sand crab has a specific purpose.
I see nonprofit organizations pushing every board member to raise a specific amount of money. There are some individuals for whom this is low hanging fruit and an easy accomplishment. There are other members of the board for whom this is Mt. Everest. I encourage groups to look at the big picture. I want the sand crabs on the board doing what they do best. It makes them happy and there is nobody better to inhabit their environment.