Public Relations

Testimony- Just Ask

If you could have one person in your community or from your geographic region speak to the benefit your organization provides, who would it be?  What would be most compelling about having this person advocate for your cause?  What barriers if any keep this individual from committing to this opportunity?  Who do you know who could ask them on your behalf?  In what setting would this person’s personal testimony have the greatest impact?

Sounds like you have a plan already- time to make it happen.  Your organization deserves the recognition.

Your Logo Used Without Your Consent

The World Wildlife Fund (WWF) is responding to criticism that it approved an advertisement depicting numerous commercial aircraft flying into lower Manhattan in an scene reminiscent of 9/11. The WWF says it never approved the concept and that the Brazilian advertising firm submitted the image where it won a best public service print ad award. The World Wildlife Fund’s logo is on the print ad and it appears that bloggers have been especially quick to criticize the WWF. It has put the organization in a public relations challenge, responding to situation it claims to have never created.

Daily News article

Is your organization prepared should you find yourself in a similar situation?