Listening to NHPR this past weekend and caught the conclusion of an interview about thinking and the brain. The author of the book (could not catch their name) promoted the idea of ‘cognitive cash’. The idea that we have a finite number of thoughts available to us during out lifetime. A number has been calculated on how many thoughts the average person has during their lifetime. How are you using your thoughts? How often do you spend it for a positive return on investment? Do you allow your thoughts to run free like a water running from an unattended garden hose? Does it matter?

When you add the idea of scarcity to an commodity suddenly the value increases. I have tried to think about this daily. How am I using my cognitive cash? Where and how am I willing to spend it?