Cycling Strategy from Lance

I am a fan of cycling and a cyclist. My morning routine this time of year includes trying to catch a couple minutes of coverage of the Giro d’Italia on Universal Sports (living streaming coverage of the Tour of Italy). One of the team strategies that you see executed over a three week cycling tour is the strategy of sending a supporting teammate up the road on an early breakaway from the peleton (main group). One of the advantages of doing this is to the allow your team leader a chance to bridge forward and catch the teammate in the later portion of the race. Once the team leader catches the earlier breakaway, the domsetique (or support rider) buries himself using all their remaining energy to lead the star rider as close to the end of the race as possible before pulling to the side and allowing the star a chance to win the stage or gaining enough time to win the overall tour.

What I like about this tactic (and I believe may be useful to your organization) is that you take a calculated risk by putting a team member in the early breakaway. If the early breakaway fails then you have only expended the energy of one of your support riders. If the early breakaway happens to stay away, you have a team representative to contest for the win. Or, if your team leader is able to reach the earlier breakaway, you have an individual dedicated to supporting their chances. The team leader has little to risk until they make the final push for the win.

Is your organization considering a new program or service, possibly launching a new marketing campaign, adding key new personnel? Is there an opportunity to send a smaller advance party forward to see what the reaction of your customers and clients will be? Can you send a teammate up the road and then bring the rest of your organization along if the conditions appear favorable? Much better to alter the results of a trial program than to retool an entire enterprise because you put the organization at the front of the peleton too early.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s