Yield is what matters, and yield comes from getting through the Dip. You punch through the clutter when you allocate more resources and more dedication than everyone else (in that market). Ignore the other markets and the other channels. They’re dead to you anyway.” Seth Godin’s 6/12/09 blog entry
lancearmstrong
A quick example. Lance Armstrong has become universally available on Twitter. I can follow every details he chooses to share about his cycling career, family, LIVESTRONG Foundation, travels, music choices, etc. He is not trying to duplicate his posting on Facebook, My Space, You Tube with the same frequency. He has one million followers on Twitter who are willing to get information 140 characters at a time. This is a classic example of owning a market.
What market do you own? Do you try to cover too much (the shotgun approach). Be precise and own a market today!
What-if-concepts 