I follow a variety of blogs as many of you do. The other day I noticed that a blogger I know was using post-it notes to spread messages containing statements that had a social awareness theme. It reminded me of the power of grass-roots marketing. When you take existing infrastructure and give it a new use paradigm shifts are possible. Check out http://samaritanblog.blogspot.com/2009/07/post-it-inspiration_21.html.
How can you enhance your message and brand using the most basic of tools? Do you tend to notice a child’s lemonade stand at the side of the road more readily than the local convenience store? Is the story you are telling remarkable?