One of the best resources I have read and used repeatedly when it comes to executing a Capital Campaign is Stuart Grover’s book. He does a tremendous job of outlining the key steps, considerations, and resources to execute a successful campaign. What is most effective is about Stuart’s method is that it is simple and focuses on the fundamentals.
When it comes to asking for money, the process is clear that most individuals expect to be solicited for contributions. In fact the average American is barraged by appeals (email, mail, websites, phone calls, text messages, special events, etc). What helps differentiate the truly successful organizations and their fundraising efforts and the ones that just make a lot of noise is the ability to align donors with individuals they trust. If a potential donor hears from a trusted source they are much more likely to give serious consideration to making a donation. If you are the trusted source that is making the appeal, then you ability to communicate that you have invested your time, talent, treasurer and/or touch (as outlined in the Generosity Factor) is a essential. You have put some poker chips into the pot- so to speak. You have made a commitment and now you are sharing the opportunity for others to join you in this tremendous opportunity.
How do you connect with your donors and supporters? Do you have the right trusted source connecting with right donors? Has the person the donor trusts made a significant investment of their own in the project?
What-if-concepts 