Walked past the television this morning and the kids breakfast dishes were scattered, the TV was on and nobody was in sight. I took a glance at the TV and saw that Nickelodeon was advertising World Wide Day of Play. An announcement and scrawl at the bottom encouraged viewers to turn-off their TV, computers, mobile phones and to head outside to play. Programming was closed so move on. Not everyday do you see a business suggesting you do something more productive with your time than take advantage of their offerings.

Being part of a world-wide effort is noble and offers a striking contrast to the usual marketing.