South By Southwest is the watershed conference in Austin, Texas for the social media world.  Just trying to follow the #SXSW hashtag on Twitter was a workout.  So what was decided, launched, or panned?  It depends on who you talk to and what the possible impact will be on the social media front.  A couple of blogs and reviews that I found fascinating.

• 13 Observations From South by Southwest (SXSW),by Jay Baer is an examination of the actual conference and the changes that have taken place.  If you scroll into the middle of the piece you will find some specific developments.

• Social Media Though Leaders- Who’s No. 1?, by Erik Qualman provides a nod to the NCAA March Madness basketball experience by trying to rank the major movers in the social media movement.  This is a great list if you are looking for individuals to follow.

• How “The Influencers” Use Twitter to Make a Difference, byJustin Kownacki is a series of interviews with major influencers who use Twitter as their primary communication source.

• Twittertoolsbook.com, is offering “how to” articles all this week.  A database of information from getting started to the more technical.

• And lastly, perhaps a way to put all the information together in a marketing plan.  CAFE: Marketing Model of the Future, by Gary Stein