“One call, that’s all” is the motto of a local personal injury attorney, a plumber, and a window cleaner in our community. I am sure there are more businesses who use the catch-phrase.
It makes me wonder how many social sector organization’s catch their clients, donors, volunteers, interested community members on the first call. I often hear from volunteers who say it took many calls and even a personal visit before they were assigned a volunteering opportunity. Donors who wish to ask a few questions before making a contribution speak of playing automated telephone system hopscotch. Individuals calling to enroll in programs share colorful experiences of trying to complete the registration process.
The attorney catches the client on the first call because it means a potential windfall. Why are many social sector organizations not meeting the same standard? If you are congratulations, it is part of your competitive advantage!