I spoke with a colleague today who works for an organization that has traditionally created content.  The business pushed information out.  Recently the company decided to change their brand and position themselves as a key resource for survivors.  Now social media is being used to help survivors connect with each other.  For the first time the members of the tribe can speak to each other.  The organization is suddenly the center of the conversation.

Are you helping your tribe speak to each other?  How powerful would your cause be if you could help facilitate a broader conversation?