Can I or Should I?

Too often companies forget that just because they can do something doesn’t mean they should. Can is about WHAT you can do. Should is about WHY.

                                                                                         Simon Sinek
What filters does your enterprise use to decide what is the best course of action?  Are you certain about your organizational purpose?  If so, are you able to pause and consider ‘should versus what,’ when you reach critical decision-making intersections?

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