How do you draw attention to your cause, especially when it is the welfare of your family?  In the case of Shane, Sarah, and Josh, the three Americans being detained in Iran their families have turned to social media as vehicle to develop a tribe of supporters and donors.  Using the website Free the Hikers they have communicated the journey and provided a personalized portrait of the individuals being held on charges of spying.  The national media outlets have run numerous stories this week as the possibility of one of the hiker’s release appeared imminent.  It is easy to be a Facebook fan.  A deeper level of involvement includes signing a petition or making a donation. 


How does one help?  What is the tipping point?  What is the next move?