Does you organization or cause hold the equivalent of a ‘back to school night?’  A chance for members and customers to come and interact with your staff and get a sense of what programs exist.  Is is scheduled at a convenient time with some headline event or announcement?  Is there a chance for the attendees to connect with each other and share their passion?  Do you ask your audience if they would recommend the organization and the event?  Do you announce new programs or enhancements to your most popular services?

Done well, it can really be an exciting evening.