Have you noticed the extraordinary lengths people will go to to get on TV- even if it is for five seconds.  Our local station does a remote with the weatherman.  Nonprofit organizations rally the troops on a daily basis to show at 5 AM or earlier and perform some mundane activity in the background while the weather report is delivered.  I always wonder what is the return on investment?  Sometimes it feels like the cars that Oprah gave away- everyone remembers Oprah giving away cars, few can recall the make or model of the car.