Storytelling is such an important part of creating connection. Consider how well we know the adventures of Lewis & Clark because of the journals they kept during their explorations. If you have read the journals in entirety they are long spells that are mundane. But what we recall and share are the highlights. Surviving an early winter passage over the mountains in later-day Montana without rations. Wintering on the Pacific coast. Separating into two parties and then being reunited during a clash with natives.
Which stories does your cause hold out front? Is there a narrative about your enterprise’s founding? A personal narrative from an individual who was transformed by your organization’s services? An emotional hook to draw-in your audience and make your work authentic?