Discounting Charity

I stumbled across Groupon’s Grouponicus website this evening.  I am wondering about the ethics of giving a $25 microloan for the discounted price of $15 from Kiva.  Similar discounted charitable options exist from DonorChoose.  These are thoughtful gifts but I edge to uncomfortable with the idea that my next gift card to the cause of my choice comes on sale and somebody somewhere is picking-up the difference.  Is the variance being funded by the nonprofit’s general operating funds or some other funding mechanism?  Is not the point of philanthropy to take the full value of your treasure and share them with a cause that inspires you?  Have we decided that we need to move towards Black Friday pricing schemes in order to attract new donors?

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