Political parties provide interesting divisions and equally eye-raising alliances. I appreciate the following graphic as a representation of the corporate brands which binds and separates Democrats and Republicans. One could make a case that there is unity and separation in the political brand report published by Good.
I propose that we often find ourselves searching for similarities and differences when reviewing data in the social sector. We are similar to one enterprise when it is convenient or required but then the data can be re-arrange to show our organization’s competitive advantage and how we are uniquely positioned to succeed. Our donors, customers, volunteers and communities are sophisticated enough to see the wizard behind the curtain madly moving dials. Transparency is an easier narrative upon which to build clarity about organizational purpose than the earthquake prone zone of smoke and mirrors.