It’s a lot easier for an organization to adopt new words than it is to actually change anything.
When you look at your current strategic or long range plan and compare it to your last version, did your cause create real change or simple wordsmith concepts from the past? It is exciting to talk about striking out into the wilderness and journey towards a significant landmark. It is another thing to sleep alone in the middle of a forest and listen to strange sounds outside your tent. If you are not experiencing moments that jolt you from the day-to-day routine, you may not be on the journey you wrote about. Real change takes more than words.
