“We are part of the American family. We believe that in a country where every race and faith and point of view can be found, we are still bound together as one people; that we share common hopes and a common creed; that the dreams of a little girl in Tucson are not so different than those of our own children, and that they all deserve the chance to be fulfilled. That, too, is what sets us apart as a nation.
Now, by itself, this simple recognition won’t usher in a new era of cooperation. What comes of this moment is up to us. What comes of this moment will be determined not by whether we can sit together tonight, but whether we can work together tomorrow. I believe we can. I believe we must. That’s what the people who sent us here expect of us. With their votes, they’ve determined that governing will now be a shared responsibility between parties. New laws will only pass with support from Democrats and Republicans. We will move forward together, or not at all — for the challenges we face are bigger than party, and bigger than politics.”
Barack Obama, 2011 State of the Union
The President of the United States used the concept from Simon Sinek’s, Start with Why to set the stage for last night’s State of Union. By capturing those who share the belief of a shared vision and dream he defines the purpose of the United States. Then he introduces the ‘how’ (cooperation, shared responsibility) before presenting the ‘what’ (education, green energy, fiscal policies). The State of the Union represented a highly visible example of communicating from the inside-out instead of the outside-in.