If you want transactional followers and fans then bait them with offers of cash, giveaways, and prizes but do not be surprised when then abandon you when you can not longer entertain them. Even Oprah had a hard time topping the car giveaway on her TV show.
If you desire real advocates, people who want to march with you through rainbows and snow, success and set-backs, then give the $10,000 to the Red Cross up front and do not make it conditional. If you desire an honest relationship, you must demonstrate genuine intentions up-front and walk your talk. Take a look at all the “if this then that” campaigns on social media right now. You would stand out from the crowd by saying we gave already and here are the stories of three members from our community that have also given. If you must, make the second part of your gift conditional on entering into true and genuine relationships with people. Let your online community direct another $5,000 in giving but avoid making it transactional or conditional. Give or don’t, but please stop holding charities hostage so you can have more followers on Twitter, it is dishonest and is not a relationship.
By they way, I just made a gift to the Red Cross and will continue to give. I look forward to hearing your stories of what causes you support and why.