Bringing the Outside In

Larry Johnson of M.E. Grace & Associates was a presenter at the ClearRock Capital Conference I attended as a panelist yesterday.  He shared an advertisement that ran in yesterday’s Wall Street Journal showing USC (University of Southern California) had raised $100 million in contributions from non-USC alumni.  This was the outcome of a strategic initiative put into place years ago to share the success of the university with those who might be compelled to invest, regardless of their personal ties to the school.  Do you understand the motivations of those in your donor universe?  Are you thinking as far-a-field as USC (i.e. non-alumni)?  Are there members beyond your community or region from whom your enterprise might be a very compelling investment opportunity?

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