During a recent strategic planning engagement a retreat participant asked what would happen if we placed the organization’s purpose statement (Start With Why) at the center of the cause’s plan.  Radiating out from the purpose statement were eight strategic goals that had been identified.  It suddenly brought the plan to life for many in the room.  The plan was not bound like a book with a table of contents.  Instead, each strategic initiative was directly linked to what the organization believes.  A subtle change in context and presentation suddenly brought exponentially more meaning to the enterprise’s vision for the future.