Strangers

I appreciate the post by Seth Godin today who discusses the dangers of relying on strangers to fuel your enterprise.  It reminds me of social sector organizations that are willing to invest significant organizational time and resources chasing grants from foundations and federal enterprises which they have no connection instead of speaking to their committed fans.  It is far easier to pin ones hopes to the unknown since the personal risk is minimal but the greatest reward comes from asking the most committed to increase their contribution.  Typically those who deeply support your cause are willing to think about transformational gifts versus an entity that does not run on emotion but rather measures it progress based on criteria and a mandate.  Where are you spending your time?

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