The Business Traveler’s News released its 2011 ranking of major US hotels. In reviewing the report, it is interesting to see that curb appeal does not always equate to the highest overall ranking. Hyatt Place leads the way on physical appearance but finishes fourth in the overall ratings. It provides a reminder that some of the best work is being done by those who built their enterprises from the inside out. If there is a clarity of purpose then the exterior is a reflection (and result) of the core.