Writing it Down


If you could hand select the perfect partner for your enterprise, who would you choose?  If you could pick the ideal buyer of your business, describe them?  What talents and attributes would your blue ribbon board posses?  What strengths would your cause’s CEO embody?

Often we think we know what ‘it’ looks like but we forget to write it down.  If you do not have a clear ‘help wanted’ sign your default strategy is cosmic serendipity.  Consider going one degree better than 95% of the other enterprises by articulating what/who you are seeking.

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