Good Luck

If you want to reward your most loyal fans, make it simple.  The equation should be transparent.  If you do X then you get Y.  Personally, I am not a big fan of transactional reward programs but I understand they can generate a form of loyalty that is marginal.  However, this tenious bond is easily broken when getting Y is next to impossible.  I provide the following airline frequent flyer award chart from United Airlines (most other airlines do the same).  It may take an iPhone application just to decipher to the information or at least magnify the text.  I did X many times but using Y may take more effort.

How easy is it for your fans to access their rewards?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s