No Soup for You!

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Dear Will,

Thank you for contacting Starbucks Coffee Company.

Many factors go into the ability to use your gold card in certain countries.  I am unable to give you an exact reason.  I can tell you that, the card can be used in the United Kingdom but even there you will not get the gold card benefits.  I am sorry for any inconvenience.

If you have any further questions or concerns that I was unable to address, please feel free to let me know.

Warm Regards,

This is a response to an inquiry I made of Starbucks regarding using one of their loyalty cards in international locations.  The line that strikes me most is, ‘unable to give you an exact reason.’  I do not know if the reason is so complex that Starbucks cannot articulate it or if the decision is believed to be beyond my intelligence.  I imagine that once your company starts generating algorithms for loyalty cards the purpose of the card is getting lost.

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