Two frequent approaches to creative thinking. One is to think outside the box. The other is to push at the edges (hat tip Seth Godin). Thinking outside the box requires a lot of trust and a willingness to abandon the current platform. Pushing at the edges starts from a known point and expands outwards. Both are powerful and offer remarkable results. Knowing when to employ each one is critical.
To prove my point here are some of my inside and outside photographic moments (all sets and creations courtesy of H).