Sun Valley Resort

Is your enterprise the landmark in your community?  In these days of specialization, being the signature organization is a reasonable goal.  Too often we use other causes as a landmark to direct people to our organization.  How often do we say, ‘we are next to ____’  Or, ‘we are like ____ but just smaller.’  Why not have a goal to be the landmark in your sector?  What would it take to be the reference point for others?