|Sun Valley Resort|
Is your enterprise the landmark in your community? In these days of specialization, being the signature organization is a reasonable goal. Too often we use other causes as a landmark to direct people to our organization. How often do we say, ‘we are next to ____’ Or, ‘we are like ____ but just smaller.’ Why not have a goal to be the landmark in your sector? What would it take to be the reference point for others?