I have never had the opportunity to shop at an Ikea store but I am aware that they make a great bag. Wandering the streets of European cities the bags are clearly treasured for their functionality. I have spotted them strapped to bicycles in Amsterdam, placed in the rear window of Smart Cars in Paris, over shoulders in the Gothic district of Barcelona, and at a construction site in Florence. I cannot speak to the quality of Ikea’s furniture or famous meatballs but I am confident they make a remarkable bag. Sometimes we create something simple that transforms everyday life.