I found this pamphlet laying on some steps in Rome, Italy.  It had no value for my day of adventures in Rome and it was being stepped on as discarded trash.  Sometimes what we have to offer lacks its maximum potential when the location does not match the content.  Being handed a pamphlet on making a bequest to an art gallery when you are seeking just a map creates disconnect.  Getting the same document when you are planning your estate would increase its value dramatically.  Amazing content is half of the journey.  Placing it at the right trail head makes it remarkable.