What information do we need to be tracking? How much data do we need, and at what frequency? How do we balance doing the work with being reflective of the metrics? Do we need a snapshot or a deep dive into the numbers? 

Quarterly reports, guidebooks, heads-up displays, and forecasts are helpful if we know how to apply them to the terrain we encounter. Otherwise, it is easy to steer the enterprise onto an abandoned dead-end road. Many of us have made ‘great time’ during our travels while headed in the wrong direction.