Adding a water bottle under the front of a cyclist’s jersey made them more aerodynamic. For years, conventional wisdom assumed the frontal area benefited from a more streamlined presence to achieve higher speeds. However, employing a water bottle acted like a fairing, increasing the cyclist’s potential average speed.

What pieces of conventional wisdom has your enterprise decided to suspend? A fundraising consultant evangelized that capital campaign asks for charitable donations should only be made while seated inside, signifying the request’s sincerity. An acquaintance decided they could only connect with distinct donors during recreational activities. They secured leadership commitments from key supporters while on the ski lift, golfing, mountain biking, and fishing. If they had waited for the prescribed moments, they anticipated a missed opportunity.