Posting a daily blog is a ritual, but the content is not always of the highest quality. Some days, a personal photo drives the content; other days, the content is the foundational element. The frequency of posting is less certain if I only post when the ideas achieve a higher threshold. I toggle between two approaches, balancing the work that matters with what is observable now.

For some readers of the blog, the reliability of new content is important. Another segment desires ideas and resources that impact their specific work. Some visitors only find the blog through a keyword search. Occasionally, I generate traffic when I present at a conference and put materials on the resource page, allowing attendees to return to the most helpful documents. The metrics of engagement for the blog are inconsistent and rarely correlate to the post of the day. When I look at the totality of impact over the past ten years, there are larger numbers that feel rewarding. When I review the statistics on a slow day, it can feel lonely. But I continue to post because it provides me a bridge to reach out and hopefully set others up for success.