A hardware store emailed the other day and asked for a review of the three-foot wood dowel I purchased. I received a second request identifying the wood dowel as an item that had not been reviewed, and the store was seeking input. If I did review the item, I am not sure it would benefit future customers.

How might we ask for feedback on experiences and items that alter the course of our work? If we ask for a review of everything or uniform items, we might be frustrating our fans instead of offering a chance to delight future users.