I consistently rely on Simon Sinek’s work to add depth and dimension to conversations in many settings. Seat mates on airplanes to professional consulting engagements receive some mention of Simon’s frameworks.

Two assessment points come to mind when evaluating intentions. First, does the enterprise embed its core values into its work without fail? Second, are the choices made consistent with the story it is telling?

Watching and listening to the things that matter can tell us a lot about a cause’s status.