Have you considered the WIIFT mindset, because most of us are masters of WIIFM; What In It For Them (WIIFT) versus What In It For Me (WIIFM)? There is little friction to assuming a human-centered approach when we are the priority. The degree of difficulty increases as we try to empathize about the needs and priorities of other people. If we are articulating a Magnetic North (purpose, vision, mission, and values) or setting strategic priorities, the likelihood of it resonating is tied to a WIIFT framework.